REINVENTING THE FOOTBALL BUSINESS MODEL
KAIS FC · Lisbon Coast · 2026
REINVENTING THE FOOTBALL BUSINESS MODEL
KAIS FC · Lisbon Coast · 2026
REINVENTING THE FOOTBALL BUSINESS MODEL
KAIS FC · Lisbon Coast · 2026
THE SUMMARY
THE SUMMARY
KAIS is what happens when a business builder creates a football club
KAIS is what happens when a business builder creates a football club
KAIS is what happens when a business builder creates a football club
THE BUSINESS MODEL
THE BUSINESS MODEL
Building a football club in public creates content. The content is the business.
Building a football club in public creates content. The content is the business.
Building a football club in public creates content. The content is the business.
The loop never stops.
Four streams that compound
Four streams that compound
Four streams that compound
The KAIS Story Series brings the audience. The audience powers the business through sponsorship. Merchandise, fan membership and signature events compound around that core.
Everything is held together by a brand that fuses culture with football. Designed, built and executed with a creative partner embedded in the project from day one.
Self-sustaining inside two and a half years.
The KAIS Story Series brings the audience. The audience powers the business through sponsorship. Merchandise, fan membership and signature events compound around that core.
Everything is held together by a brand that fuses culture with football. Designed, built and executed with a creative partner embedded in the project from day one.
Self-sustaining inside two and a half years.
Sponsorships
The primary revenue stream. Brands pay to be associated with a growing audience, with deals priced and structured around reach. Partners chosen for cultural alignment with KAIS and the people who follow it.
Merchandise
Two product lines. Technical kits worn on the pitch, produced through a technical partner. Outwear as a premium brand of its own: hand-produced, numbered, designed and made with the quality of a fashion house.
Signature Events
Five or six KAIS Matchday Cocktail evenings per season, held in premium venues on the Lisbon coast. Capacity-limited, with more than half of the seats reserved by invitation.
Fan Membership
A recurring membership, billed annually, no equity attached. It opens the KAIS community hub: member pricing on every drop, seats at events that never go public, and the part of the institution nobody else sees.
Join the membership list →The KAIS Story Series compounds in value as the institution grows. The business plan works without licensing it. Licensing it accelerates everything by an order of magnitude. That is upside the model does not depend on.
Sponsorships
The primary revenue stream. Brands pay to be associated with a growing audience, with deals priced and structured around reach. Partners chosen for cultural alignment with KAIS and the people who follow it.
Merchandise
Two product lines. Technical kits worn on the pitch, produced through a technical partner. Outwear as a premium brand of its own: hand-produced, numbered, designed and made with the quality of a fashion house.
Signature Events
Five or six KAIS Matchday Cocktails per season, held in premium venues on the Lisbon coast. Capacity-limited, with more than half of the seats reserved by invitation.
Fan Membership
A recurring membership, billed annually, no equity attached. It opens the KAIS community hub: member pricing on every drop, seats at events that never go public, and the part of the institution nobody else sees.
Join the membership list →The KAIS Story Series compounds in value as the institution grows. The business plan works without licensing it. Licensing it accelerates everything by an order of magnitude. That is upside the model does not depend on.
Sponsorships
The primary revenue stream. Brands pay to be associated with a growing audience, with deals priced and structured around reach. Partners chosen for cultural alignment with KAIS and the people who follow it.
Merchandise
Two product lines. Technical kits worn on the pitch, produced through a technical partner. Outwear as a premium brand of its own: hand-produced, numbered, designed and made with the quality of a fashion house.
Signature Events
Five or six KAIS Matchday Cocktails per season, held in premium venues on the Lisbon coast. Capacity-limited, with more than half of the seats reserved by invitation.
Fan Membership
A recurring membership, billed annually, no equity attached. It opens the KAIS community hub: member pricing on every drop, seats at events that never go public, and the part of the institution nobody else sees.
Join the membership list →The KAIS Story Series compounds in value as the institution grows. The business plan works without licensing it. Licensing it accelerates everything by an order of magnitude. That is upside the model does not depend on.
THE MEDIA ENGINE
THE MEDIA ENGINE
The institution is filmed in full and
The institution is filmed in full and
The institution is filmed in full and
published in sequence
published in sequence
published in sequence
The camera has been here from day one. Strategic decisions. Signings. Supplier negotiations. Dressing room conversations. Everything that makes a football club an institution becomes the KAIS Story Series: filmed and published, in sequence, at broadcast quality.
The audience lives inside it. They follow the project from the beginning, know the people, understand the decisions. Their relationship with KAIS is built on time spent and access given.
That relationship is the product. Fan Membership is the direct way to sell it.
The camera has been here from day one. Strategic decisions. Signings. Supplier negotiations. Dressing room conversations. Everything that makes a football club an institution becomes the KAIS Story Series: filmed and published, in sequence, at broadcast quality.
The audience lives inside it. They follow the project from the beginning, know the people, understand the decisions. Their relationship with KAIS is built on time spent and access given.
That relationship is the product. Fan Membership is the direct way to sell it.
The camera has been here from day one. Strategic decisions. Signings. Supplier negotiations. Dressing room conversations. Everything that makes a football club an institution becomes the KAIS Story Series: filmed and published, in sequence, at broadcast quality.
The audience lives inside it. They follow the project from the beginning, know the people, understand the decisions. Their relationship with KAIS is built on time spent and access given.
That relationship is the product. Fan Membership is the direct way to sell it.
This is what a week looks like
This is what a week looks like
This is what a week looks like
The week is the KAIS Story Series. The series is the archive. The archive is the moat.
The week is the KAIS Story Series. The series is the archive. The archive is the moat.
The week is the KAIS Story Series. The series is the archive. The archive is the moat.
THE PORTUGUESE FOOTBALL PYRAMID
THE PORTUGUESE FOOTBALL PYRAMID
From the seventh tier upwards
From the seventh tier upwards
From the seventh tier upwards
For the first four years, KAIS will field a squad operating above the level of the league it competes in. Players assembled deliberately, recruited with intent, paid at a scale that the divisions below tier 2 of Portuguese football do not produce.
The commercial infrastructure of Portuguese football below the top two tiers is light. KAIS arrives with a media operation, an audience, and revenue that match the scale of what it is building. That asymmetry is the opportunity.
The squad is assembled to compete seriously at every level.
For the first four years, KAIS will field a squad operating above the level of the league it competes in. Players assembled deliberately, recruited with intent, paid at a scale that the divisions below tier 2 of Portuguese football do not produce.
The commercial infrastructure of Portuguese football below the top two tiers is light. KAIS arrives with a media operation, an audience, and revenue that match the scale of what it is building. That asymmetry is the opportunity.
The squad is assembled to compete seriously at every level.
For the first four years, KAIS will field a squad operating above the level of the league it competes in. Players assembled deliberately, recruited with intent, paid at a scale that the divisions below tier 2 of Portuguese football do not produce.
The commercial infrastructure of Portuguese football below the top two tiers is light. KAIS arrives with a media operation, an audience, and revenue that match the scale of what it is building. That asymmetry is the opportunity.
The squad is assembled to compete seriously at every level.
THE FOOTBALL MANAGEMENT PHILOSOPHY
The playing philosophy belongs to KAIS. Every coach inherits and executes the framework. The institution carries it.
Performance tracking, player evaluation, and tactical analysis are institutional habits from day one. The data belongs to the club and compounds every season.
THE FOOTBALL MANAGEMENT PHILOSOPHY
The playing philosophy belongs to KAIS. Every coach inherits and executes the framework. The institution carries it.
Performance tracking, player evaluation, and tactical analysis are institutional habits from day one. The data belongs to the club and compounds every season.
THE FOOTBALL MANAGEMENT PHILOSOPHY
The playing philosophy belongs to KAIS. Every coach inherits and executes the framework. The institution carries it.
Performance tracking, player evaluation, and tactical analysis are institutional habits from day one. The data belongs to the club and compounds every season.
KAIS is located on the Lisbon coast
because the place is part of what KAIS is.
A cultural capital open to the world.
A coastline that carries the brand.
KAIS is located on the Lisbon coast
because the place is part of what KAIS is.
A cultural capital open to the world.
A coastline that carries the brand.
The local audience converts through experience.
The global audience follows through the KAIS Story Series.
The local audience converts through experience.
The global audience follows through the KAIS Story Series.
THE ENVIRONMENT
Built on the Lisbon coast
Built for the world
THE ENVIRONMENT
Built on the Lisbon coast
Built for the world
on the Lisbon coast
population
relocation · Lisbon 2025
on the Lisbon coast
population
relocation · Lisbon 2025
on the Lisbon coast
population
relocation · Lisbon 2025
KAIS is located on the Lisbon coast
because the place is part of what KAIS is.
A cultural capital open to the world.
A coastline that carries the brand.
The local audience converts through experience. The global audience follows through the KAIS Story Series.
THE ENVIRONMENT
Built on the Lisbon coast
Built for the world
per year
population
destination
THE FIRST YEAR
THE FIRST YEAR
The first operational year
The first operational year
The first operational year
From launch to the first competitive match.
From launch to the first competitive match.
From launch to the first competitive match.
The mission: build the foundation.
The mission: build the foundation. Every pillar.
The mission: build the foundation. Every pillar.
Every pillar. Fully formed.
Every pillar. Fully formed.
Every pillar. Fully formed.
THE FOUNDING OWNER
THE FOUNDING OWNER
THE FOUNDING OWNER
One hundred people will own this
One hundred people will own this
One hundred people will own this
KAIS is raising its Founding Owners round.
KAIS is raising its Founding Owners round.
KAIS is raising its Founding Owners round.
A Founding Owner holds permanent equity in KAIS FC.
A Founding Owner holds permanent equity in KAIS FC.
A Founding Owner holds permanent equity in KAIS FC.
The round raises €750,000 from exactly one hundred individuals at a €2.7 million pre-money valuation.
The round raises €750,000 from exactly one hundred individuals at a €2.7 million pre-money valuation.
The round raises €750,000 from exactly one hundred individuals at a €2.7 million pre-money valuation.
One hundred seats. The founding owners round closes when complete.
One hundred seats. The Founding Owners round closes when complete.
One hundred seats. The Founding Owners round closes when complete.
A defined, transferable ownership position held through a single SPV. Transferability is conditioned on a secondaries event.
Fixed permanently. The Founding Owners round closes when complete.
Tickets start at €5,000. Larger tickets accepted at the same valuation.
A defined, transferable ownership position held through a single SPV. Transferability is conditioned on a secondaries event.
Fixed permanently. The Founding Owners round closes when complete.
Tickets start at €5,000. Larger tickets accepted at the same valuation.
WHAT OWNERSHIP MEANS
WHAT OWNERSHIP MEANS
WHAT OWNERSHIP MEANS
THE EQUITY UPSIDE
Your Founding Owner seat is a permanent equity stake in KAIS FC. The audience compounds. The valuation follows. Your investment grows with it.
THE FULL PICTURE
Every season: financials, strategy, sporting decisions, commercial milestones. You get the information flow of an insider. Directly from Ángel, every month.
THE ACCESS
Every KAIS Matchday Cocktail event on the Lisbon coast, your seat is held before the public sees the event. Every outwear drop, you see it first.
THE JOURNEY
From AFL III Divisão to the top. You are not a spectator of the climb. You are part of the institution that climbs. Every promotion is yours as much as it is the clubs
THE EQUITY UPSIDE
Your Founding Owner seat is a permanent equity stake in KAIS FC. The audience compounds. The valuation follows. Your investment grows with it.
THE FULL PICTURE
Every season: financials, strategy, sporting decisions, commercial milestones. You get the information flow of an insider. Directly from Ángel, every month.
THE ACCESS
Every KAIS Matchday Cocktail event on the Lisbon coast, your seat is held before the public sees the event. Every outwear drop, you see it first.
THE JOURNEY
From AFL III Divisão to the top. You are not a spectator of the climb. You are part of the institution that climbs. Every promotion is yours as much as it is the clubs
THE EQUITY UPSIDE
Your Founding Owner seat is a permanent equity stake in KAIS FC. The audience compounds. The valuation follows. Your investment grows with it.
THE FULL PICTURE
Every season: financials, strategy, sporting decisions, commercial milestones. You get the information flow of an insider. Directly from Ángel, every month.
THE ACCESS
Every KAIS Matchday Cocktail event on the Lisbon coast, your seat is held before the public sees the event. Every outwear drop, you see it first.
THE JOURNEY
From AFL III Divisão to the top. You are not a spectator of the climb. You are part of the institution that climbs. Every promotion is yours as much as it is the clubs
THE EQUITY UPSIDE
Your Founding Owner seat is a permanent equity stake in KAIS FC. The audience compounds. The valuation follows. Your investment grows with it.
THE FULL PICTURE
Every season: financials, strategy, sporting decisions, commercial milestones. You get the information flow of an insider. Directly from Ángel, every month.
THE ACCESS
Every KAIS Matchday Cocktail event on the Lisbon coast, your seat is held before the public sees the event. Every outwear drop, you see it first.
THE JOURNEY
From AFL III Divisão to the top. You are not a spectator of the climb. You are part of the institution that climbs. Every promotion is yours as much as it is the clubs
APPLY FOR A FOUNDING OWNER SEAT
APPLY FOR A FOUNDING OWNER SEAT
APPLY FOR A FOUNDING OWNER SEAT
THE FAN MEMBERSHIP
THE FAN MEMBERSHIP
THE FAN MEMBERSHIP
Join the waitlist
Join the waitlist
Join the waitlist
A membership that opens the KAIS community hub, and the advantages that come with it.
A membership that opens the KAIS community hub, and the advantages that come with it.
A membership that opens the KAIS community hub, and the advantages that come with it.
THE FOUNDER
Built by slightly delusional people
who play to win
KAIS · CEO · FOUNDER
Ángel Monzón
I have always wanted a football club. The fantasy of building one from zero, picking the colors, defining the style of play, watching it grow into something permanent that outlasts me. Most people file that fantasy away. KAIS is what happens when someone doesn't.
I started in strategy consulting and M&A. Then moved into fast-growing startups as Chief of Staff. First at Piper, a company we built from zero that was later acquired by Aircall. Then at Paradox, helping launch the product and reach €1.5M ARR in three months.
The next thing I built had to be mine. The football club was always there. The question was what to build around it. KAIS is the answer. A football club, and the business that surrounds it. Built from zero, on the Lisbon coast, in public.
Connect on LinkedInTHE FOUNDER
Built by slightly delusional people
who play to win
KAIS · CEO · FOUNDER
Ángel Monzón
I have always wanted a football club. The fantasy of building one from zero, picking the colors, defining the style of play, watching it grow into something permanent that outlasts me. Most people file that fantasy away. KAIS is what happens when someone doesn't.
I started in strategy consulting and M&A. Then moved into fast-growing startups as Chief of Staff. First at Piper, a company we built from zero that was later acquired by Aircall. Then at Paradox, helping launch the product and reach €1.5M ARR in three months.
The next thing I built had to be mine. The football club was always there. The question was what to build around it. KAIS is the answer. A football club, and the business that surrounds it. Built from zero, on the Lisbon coast, in public.
Connect on LinkedInKAIS · Construido desde cero en la costa de Lisboa.
© 2026 KAIS, Unipessoal Lda · NIPC 519421191 · Azeitão, Setúbal, Portugal
KAIS · Construido desde cero en la costa de Lisboa.
© 2026 KAIS, Unipessoal Lda · NIPC 519421191 · Azeitão, Setúbal, Portugal
the KAIS notebook
documenting how a football club gets built
from zero, every Sunday
the KAIS
notebook
documenting how a football club gets
built from zero, every Sunday